
Thesis:
The claims made in the KFC double down advertisement is that it represents a new, great and tasty meal, that will fill you up—lacking health and nutrition, information about regularly consuming the product will lead to obesity, and the truth behind their production.
Body Paragraph:
Although bacon is America’s favorite, and the double down sandwich looks incredibly delicious and mouthwatering in the advertisement, the question is, is it a healthy choice for fast food? This is because the number of obese people is increasingly alarming and it is not rocket science for us to know that obesity leads to an excess of health related issues. The major guilt for obesity is the consumption of huge quantities of junk food on a regular basis. So with a sandwich that seems like it has more than what any other sandwich offers it is an increasing concern to know whether it could cause some serious damage to your system. In Mary Stone and Simone French’s article, Food Advertising and Marketing Directed at Children and Adolescents in the US, it is certain that “the principle goal of food advertising and marketing aimed at children is to influence brand awareness, brand preference, brand loyalty, and food purchases among youth.” Since Advertising is strongly aimed at children it inevitably teaches them to always choose and consume the best product, the more we consume the happier we are. As mouthwatering as it may seem the Double Down is an unhealthy fast food choice.


